Research into the Lancashire Sports Economy
(The Impact of Sport and Sports Related Businesses in Lancashire)
Research carried out by Knight, Kavanagh and Page (KKP) to establish:
- The mix and distribution of sports businesses throughout Lancashire
- Clustering, employment, salary and gross value added impacts
- Comparative picture at national and regional levels
- Social and economic trends that might be anticipated over the next few years
The research has recommended that a sports business strategy should be built around the three principle themes of identity, community and economy:
- Identity: Promoting Lancashire's profile through sports events, mass participation, sport related tourism, leading edge sports businesses and technology, the roles of cycling and equestrian activities etc.
- Community: Using sport as a route to tackle worklessness, to open up difficult to reach parts of communities and promote social inclusion, the hard and soft impacts of professional clubs, personal health and well being etc.
- Economy: the direct provision of sports related jobs (GVA, salaries), encouraging physical regeneration, showcasing other business opportunities etc.
This research is still ongoing and any reports or findings will be published here very soon